Mary K. Nielsen

Degree and Year: 
BA 2013
Professional Title: 
Branding Specialist
Employer: 
LeadGenius

Professional Background: 
Marketing and Communications, Masters of Creative Writing


How has being an English graduate from Duke University helped shape your professional success?: 

Duke is where I first learned the art and craft of story-telling. I am using these story-telling skills to help shape organization's brands, as well as company narratives. From funding round presentations to Quarterly Business Reviews to re-branding and positioning, writing is the key craft and skill. Learning about Shakespeare and Dickinson and Donne at Duke is what sparked my fascination and continued learning in this field.

Mary K. Nielsen