Mary K. Nielsen

Degree and Year: 
BA 2013
Professional Title: 
Branding Specialist
Employer: 
LeadGenius

Professional Background: 
Marketing and Communications, Masters of Creative Writing

How has being an English graduate from Duke University helped shape your professional success?: 
Duke is where I first learned the art and craft of story-telling. I am using these story-telling skills to help shape organization's brands, as well as company narratives. From funding round presentations to Quarterly Business Reviews to re-branding and positioning, writing is the key craft and skill. Learning about Shakespeare and Dickinson and Donne at Duke is what sparked my fascination and continued learning in this field.